Drew's Portfolio
All Work Completed with W.Bradford and Kleidon & Associates Agencies
This portfolio page features a compelling collection of copy samples spanning industries, channels, and styles.
All campaign deliverables shown here were developed as a team, but I often wore multiple hats — like copywriter, strategist, and account manager — simultaneously.
Please note that all images are clickable and link to the work detailed below. Enjoy!
Flex Your Finish, Opulence by LSI Industries
Integrated Campaign, Commercial Lighting
LSI Industries leads the commercial lighting market in Cincinnati, but its products traditionally attract contractors who use them for day-to-day applications. LSI needed to reposition Opulence as the architectural luminaire of choice for higher-end applications.
The smart strategy and effective copywriting behind Flex Your Finish helped draw nearly 1,500 lighting designers, architects, and specifiers to the campaign landing page, smashing industry standards.
Honor the Tradition by LEM Products
Integrated Brand Campaign with Key Product Promotion
LEM Products was falling behind Meat Your Maker, its high-octane competitor in the home meat processing space.
LEM's best differentiator was the human connections and relationships it stood for — the idea that there's nothing better than sitting around the table with family for a home-cooked meal
Alongside energetic product sizzles, brand-focused storytelling videos brought the message to life as part of the holistic campaign.
Dubbz Gaming Platform and Token Launch
Multichannel Product Launch Campaign, Crypto and Esports
Dubbz is a one-of-a-kind blockchain based video game platform that allows users to wager cryptocurrency on their favorite games — including Fortnite, FIFA, Call of Duty, Madden, Rocket League, and more.
A robust go-to-market strategy identified subsets of gamers, esports athletes, and cryptocurrency enthusiasts interested in the platform. Catchy, well-placed copy helped attract over 4,000 players in the first two weeks.
ICBA Trade Show, MilliCare B2B Cleaning
Full Launch Campaign for New Target Market, Surface Care
MilliCare is a franchise-based business that operated for nearly a year without any in-house marketing staff — relying entirely on the agency. A strong showing at ICBA (Independent Community Bankers of America) Live 2023 generated leads from 26 community bank chains.
Persona-based messaging targeted bank presidents, CEOs, and VPs via social media, digital advertising, emails, and the booth itself. An island helicopter tour giveaway generated qualified national account leads at a cost of $25 each. Awareness ads garnered 32,000 impressions among bank personnel — effectively introducing the MilliCare brand to the market.
The winner of the helicopter giveaway has since signed a large national account agreement with MilliCare.
Luxury Starts with Linear by Beta-Calco
Integrated Campaign, Linear Lighting Product Range
Beta-Calco’s brand had a Star Wars droid vibe, and its voice was painfully bland — totally incongruent with its goal to penetrate the high-end architectural lighting market. The Luxury Starts with Linear campaign elevated the manufacturer’s linear product line in the eyes of architects.
Scintillating copy helped generate more than six times the number of quotes brought in by Beta-Calco’s non-linear range in a three-month period.
Together We Soar, CommuteAir
Website Overhaul and Brand Refresh Campaign
CommuteAir (formerly CommutAir) needed a bold new brand to compete effectively in the saturated airline hiring market. Regional airlines were racing to beat one another using inflated compensation, but CommuteAir needed to take a more sustainable approach to pilot recruitment.
In the wake of the release of Top Gun: Maverick, CommuteAir launched its new brand and website — accompanied by a hero video that paid homage to the airline’s rich history while evoking a sense of swagger.